Gino Rossi Expands Global Reach with New Factory in China

Gino Rossi Expands Global Reach with New Factory in China

June 20, 2012, Guangdong, China — Gino Rossi Coffee Machines, a leading name in premium coffee machine and grinder manufacturing, marked a significant milestone in its global expansion with the opening of a new state-of-the-art factory in Guangdong, China. This 25,000-square-meter facility is a key step in meeting the growing global demand for Gino Rossi products, while maintaining the brand's renowned commitment to quality and craftsmanship.

The new factory, equipped with over 15 advanced assembly lines, is designed to increase production capacity and streamline operations, allowing Gino Rossi to serve its expanding customer base across Asia, Europe, and North America more efficiently. The facility adheres to rigorous international certification standards, including ISO 9001 for quality management systems, ISO 14001 for environmental management, and CE certification, ensuring that all products meet the highest safety and quality benchmarks.

Despite this significant expansion, Gino Rossi Coffee Machines remains steadfast in upholding the core values that have defined the brand since its founding in 1994. While manufacturing operations are now partially based in China, all core design, research, and development activities continue to be carried out at the company’s headquarters in Milan, Italy. This ensures that every Gino Rossi machine, regardless of where it is assembled, adheres to the meticulous standards that have made the brand a global leader in the coffee industry.

"Our new factory in China represents a crucial step in our growth strategy," said Sofia Rossi, CEO of Gino Rossi Coffee Machines, at the opening ceremony. "However, our commitment to quality remains unchanged. By keeping our design and R&D teams in Milan, we ensure that every product we release continues to reflect the innovation, precision, and craftsmanship that our customers expect."

The decision to open a factory in China was driven by the rapidly increasing demand for Gino Rossi products worldwide. The facility's strategic location allows the company to reduce lead times and costs for its growing Asian and international markets, while still ensuring that the brand's high standards are met.

During the factory tour, guests were given a firsthand look at the advanced manufacturing processes in place, from the precision engineering of coffee grinders to the assembly of espresso machines. The facility is designed to be highly efficient, with an emphasis on sustainable practices, including energy-efficient machinery and waste reduction systems.

Gino Rossi himself was present at the opening, expressing his excitement about the company's continued growth. "This new factory is a testament to our success and our commitment to bringing high-quality coffee machines to more people around the world. While we expand, our dedication to craftsmanship remains as strong as ever. We are proud to combine Italian design and innovation with global production capabilities."

The opening of the Guangdong factory also included a ribbon-cutting ceremony, attended by local officials, business leaders, and partners, all of whom praised Gino Rossi Coffee Machines for its contribution to the local economy and its commitment to maintaining high standards across its global operations.

As Gino Rossi Coffee Machines continues to expand its global footprint, the company remains focused on its mission to deliver premium coffee experiences to customers worldwide. With the new Guangdong facility, the brand is well-positioned to meet the growing demand for its products while ensuring that every machine, whether crafted in Italy or assembled in China, upholds the values of quality, innovation, and excellence that have defined Gino Rossi for nearly two decades.